A Hidden Gem in London: Sign of the Times



It almost pains me to write this post, as this is a store I’d quite happily keep as my little secret!  Sign of the Times is a treasure trove for preloved luxury fashion.  As you all know I like to shop savvy, so I do tend to try and find designer items either on sale or preloved (catch my previous post on how I buy preloved HERE).  Sign of the Times has become my go to place for when I’m feeling spendy!

Nestled in a quiet street in South Kensington, this isn’t your usual “second hand” store.  Instead it feels like a high-end boutique where everything is displayed beautifully.  You can spend hours rifling through the colour coordinated rails and quite often I do!



The calibre of brands is honestly astonishing.  I think being equidistant from Knightsbridge and Chelsea definitely has its advantage, as there seem to be plenty of glamourous and well-heeled ladies who drop their last season’s wardrobes to Sign of the Times.  You can expect all the big brands here, including Chanel, Saint Laurent, Dolce & Gabbana, Balmain and Prada to name but a few.  Also, a lot of their pieces are still brand new with the tags.



I tend to stop by quite often as their stock continually changes.  They will often get new pieces dropped in everyday, so there is always something new to see.

The other lovely thing is, as I’m a regular, I’ve got to know some of the ladies that work there and they’re always so helpful.  I highly recommend Emily and Claudine who, without fail, give such helpful and honest advice.  They really get to know their customers and they’ll happily tell you if something doesn’t suit you.  It is not by accident they have such a loyal client base.



I have been lusting after this Balmain Double Breasted Blazer in Grey for a while now.  You can tell I’m head over heels in love with it, just look at that grin!  As a lot of you will know already I’m a huge Balmain fan (just check out this recent post about my Balmain love affair HERE).

The only thing that is stopping me is I worry it’s slightly too big.  I always think jackets look best when they’re more on the tailored/fitted side but I would love to know what you guys think and whether you think should go for it or not!



I also umm’d and errr’d about treating myself to this divine Saint Laurent Backpack for ages.  I think I spent a solid 20 minutes just staring at it!  It was in immaculate condition and I knew it’d be perfect for travelling.  In the end, I decided against it, as I didn’t want to buy it on impulse.

However, I saw it in-store on Tuesday by the time I popped back on Friday afternoon, it had sold to someone else.  Let that be a lesson to you.  If you do see something you love, I highly advise nabbing it when you can.  While I really don’t want to advocate impulse spending, more often than not the best pieces will fly out the door very, very quickly, which is something to keep in mind.



A lot of the pieces are still on the pricey side which is to be expected when you’re talking about the likes of Chanel, Balmain and Saint Laurent.  However, if you’re looking for a mega bargain then you need to hold out for one of their legendary clearance sales.  They don’t happen very often but when they do, they’re worth making the effort to visit.  Queues outside the door first thing in the morning are not unheard of but there’s always plenty to choose from even if you can’t make it till later in the afternoon.



Sign of the Times can be found on 5 Elystan Street in South Kensington.  I highly recommend following them on Instagram (@signofthetimes) to see a small sprinkling of their stock, plus it’s a good way to stay up to date with their sales.  Also, if you’re interested in selling with them it’s worth giving them a call on 020 7589 7447 first to see what they’re currently accepting, as they take stock depending on the season, current trends and their client base.



Don’t forget you can also keep up with me on Instagram @thatnewdress, Twitter @thatnewdress, Bloglovin That New Dress, Snapchat thatnewdress and Depop @dominiquew.






    • thatnewd August 3, 2017 / 3:40 pm

      Haha! Ok I’m happy to share! xx

    • thatnewd August 3, 2017 / 3:41 pm

      It’s such a great store, I’m obsessed! xx

  1. Gemma July 31, 2017 / 1:10 pm

    Looks like such an amazing store. The blazer does look really great on you. Maybe you could use it in the winter over a light sweater if it feels a little big now?

    Gemma x

    • thatnewd August 3, 2017 / 3:41 pm

      Thank you so much hun! That’s what I’m thinking, it will work with a sweater/jumper underneath xx

    • thatnewd August 3, 2017 / 3:41 pm

      Thank you darling xx

    • thatnewd August 6, 2017 / 2:12 am

      I’m totally in love with this blazer! xx

  2. Nikki Living Life July 31, 2017 / 2:10 pm

    OMG. I am swooning over everything in this store. I wish lived close by. This store is such a great find Dominique. That Balmain double breasted blazer looks so awesome on you. Hope they have your size the next time. Thank you for sharing this awesome store babe. Have a great week.


    • thatnewd August 9, 2017 / 3:22 pm

      Yay, so glad you enjoyed the post. It is a beautiful store xx

    • thatnewd August 3, 2017 / 3:54 pm

      Thank you xx

  3. Kim July 31, 2017 / 5:41 pm

    Aw thanks for sharing your favorite store with us! You look soo happy in your pictures. I think it’s cool that you know the store associates by name (Emily and Claudine). Definitely go for that gray blazer, especially if you could get it tailored!

    Simply Lovebirds

    • thatnewd August 3, 2017 / 3:55 pm

      That’s what I thought, if worst comes to the worst I’ll just have it tailored xx

  4. Maayuk July 31, 2017 / 6:24 pm

    I love shopping preowned luxury. Such a huge steal and amazing prices for items that typically cost 3x more. I’ll be sure to follow them on instagram! Beautiful post!!


    • thatnewd August 3, 2017 / 3:55 pm

      Yes dooo, you can drool over their amazing stock which is what I do on a daily basis! Haha xx

    • thatnewd August 3, 2017 / 3:56 pm

      Definitely plenty of treasures and temptation! xx

    • thatnewd August 3, 2017 / 3:56 pm

      I do, I spend wayyy too much money there but I like to think of it as an investment! Haha xx

  5. Miki August 1, 2017 / 4:39 am

    OMG. I am headed to London this Fall and absolutely going to stop in here to take a look! I love consignment shopping, but there isn’t a lot of good ones where I live now. There were so many more in Toronto. Thanks so much for sharing!


    • thatnewd August 3, 2017 / 3:57 pm

      You will LOVE this place if you’re into consignment shopping xx

    • thatnewd August 3, 2017 / 3:57 pm

      It’s definitely a great store xx

  6. Sugar Lane August 1, 2017 / 10:28 am

    omg! I’ll sure drop by on my next visit to London!
    thanks for sharing!
    And you should get that Balmain jacket, you look great!
    happy august,

    • thatnewd August 3, 2017 / 3:57 pm

      I think I’m going to have to get the jacket, I can’t get it out of my head! xx

    • thatnewd August 3, 2017 / 3:58 pm

      It really is! xx

  7. Vika August 1, 2017 / 11:24 am

    Really interesting post) Thanks for sharing!

    • thatnewd August 3, 2017 / 4:10 pm

      Thank you Vika xx

  8. alya August 1, 2017 / 2:12 pm

    WHATTTTT!! I’ve lived around the corner from South Kensington my whole life and have never heard of this!! Going to check it out prontoooo, thanks for the tip!!

    Alya / moorizzla xx

    • thatnewd August 3, 2017 / 4:10 pm

      Haha my pleasure! Do let me know what you think and if you buy anything xx

  9. Janea August 1, 2017 / 4:00 pm

    That Balmain jacket is beautiful! I love a boutique with pre-loved designer pieces – I have my favorites in Seattle, Boston, and New York! I’m glad to hear of this one for my next visit to London. 🙂
    xo, janea

    • thatnewd August 3, 2017 / 4:11 pm

      Oooh please share you fave places in NYC, I would love to visit them next time I’m there xx

    • thatnewd August 3, 2017 / 4:12 pm

      Thank you hun. Of course I will follow you, let me know what you’d like to me follow you on xx

    • thatnewd August 3, 2017 / 4:12 pm

      They have so much gorgeous Chanel, it’s a treasure trove xx

    • thatnewd August 3, 2017 / 4:13 pm

      Thank you so much lovely xx

    • thatnewd August 3, 2017 / 4:13 pm

      Pleasure, hope you like the post xx

  10. Mercy August 2, 2017 / 5:39 am

    This is a treasure trove, I would like to visit this place 🙂 That Balmain jacket is adorable, I think it fits you to a tee. Love to read post like this!


    • thatnewd August 3, 2017 / 4:14 pm

      I think I’m going to get the blazer, I can’t stop thinking about it! xx

    • thatnewd August 6, 2017 / 2:14 am

      Thank you so much Laura xx

    • thatnewd August 4, 2017 / 8:59 pm

      Thank you darling xx

  11. Gabrielle August 2, 2017 / 1:11 pm

    At first (and second!) glance, you absolutely wouldn’t know this wasn’t a high-end boutique; everything is so beautifully displayed! I’m dying over that Balmain blazer; it really suits you, but I can understand why you’re hesitant due to the size. Beautiful post!


    • thatnewd August 4, 2017 / 9:00 pm

      It really is a beautiful store. I bought the jacket in the end, I couldn’t resist! Haha xx

    • thatnewd August 4, 2017 / 9:01 pm

      You definitely should if you get the chance! xx

  12. Laura August 2, 2017 / 6:51 pm

    I love the look of the gray jacket, it looks so cute x

    Pink Frenzy

    • thatnewd August 4, 2017 / 9:01 pm

      Aww thank you so much lovely xx

    • thatnewd August 4, 2017 / 9:07 pm

      You are so lovely, thank you Len xx

  13. Lorna August 2, 2017 / 11:01 pm

    Oh my gosh! That Balmain jacket is GORGEOUS! I can seriously see why you’re lusting after it!

    Raindrops of Sapphire

    • thatnewd August 4, 2017 / 9:06 pm

      I know, right?! In the end I went back a few days later and purchased it! xx

    • thatnewd August 6, 2017 / 2:26 am

      Gla you enjoyed hun xx

  14. Sherry August 5, 2017 / 8:23 am

    I love this shop too but the only problem I have is that some of the staff are super unfriendly and that makes the whole experience less fun actually. It would be good for them
    To change their attitude a bit and warm up to their customers

    • thatnewd August 6, 2017 / 2:56 am

      I’m sorry to hear you found the staff unfriendly. I definitely recommend Emily or Caudine who have always been really helpful whenever I’m in store xx

    • thatnewd April 7, 2018 / 11:17 pm

      You must visit it if you love your designer fashion! Has so many great treasures xx

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