Brand Watch: London Road Jewellery


London Road Jewellery


When I first discovered London Road Jewellery I wasn’t just smitten with their beautiful designs, but also their incredible London heritage.  London Road is a third generation jewellery manufacturer with brother and sister duo, Ed and Suzanne, at the helm.  To this day every piece is designed and made in their original South London workshop.  For a brand to have such a strong London heritage struck a chord with me and I snapped up the opportunity to head south of the river (gasp!) to learn more and take a sneaky look behind the scenes.


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Hidden behind a non-descript door is the London Road Headquarters and what can only be described as a treasure trove of jewels and impeccable craftsmanship.  It felt like I’d taken a step back in time as I witnessed the same skills that had been utilised for generations.  As Suzanne gave me the tour she explained the level of skill and care that goes into creating their intricate designs.


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For a long time London Road operated as a workshop for one-off commissions but Suzanne and Ed noted a gap in the market has been exasperated by the rising price of gold.  The challenge was to fill the void between branded silver and more traditional 18ct gold with fashion conscious, keenly priced designs while still managing to incorporate diamond and gem-set elements.  Their core retail prices sit between £150 – £600.  Given their wealth of expertise, stunning designs and friendly pricing it’s hardly surprising the level of success London Road has since enjoyed.


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As I walked around the workshop, meeting the designers and artisans, I got the feeling the devil is in the detail.  They use meticulously cut diamonds which have fallen out of favour with most jewellers, who choose to use simpler cuts as a means to cut costs.  This unwavering commitment to detail and quality means London Road’s designs truly sparkle!  Every stone, no matter how minuscule, is checked rigorously for flaws or discolouration.  For most of us fine jewellery is such a special purchase and it’s comforting to know that London Road takes the time to ensure you get nothing less than perfection which will last forever.


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I left the London Road Jewellery workshop truly inspired, my eyes twinkling from all the diamonds and dreaming of becoming a jewellery maker.  Find out more about London Road Jewellery by visiting their website HERE.


Photos taken by Jessy Papasavva



    • thatnewd August 15, 2016 / 2:09 pm

      Don’t they just?! Me too, I love their pieces! xx

    • thatnewd August 23, 2016 / 6:46 pm

      Thank you! xx

    • thatnewd August 15, 2016 / 2:23 pm

      Thanks hun xx

    • thatnewd August 15, 2016 / 2:38 pm

      Isn’t it? The process of how it’s all made and the attention to detail was incredible! xx

    • thatnewd August 23, 2016 / 6:47 pm

      Me too and it’s a biggy! I don’t think there is ever such a thing as too big a gemstone! Haha xx

    • thatnewd August 15, 2016 / 2:40 pm

      It really was! I kind of want to be a jeweller now! Haha xx

    • thatnewd August 15, 2016 / 2:46 pm

      Thank you darling! xx

  1. Jalisa August 12, 2016 / 8:38 pm

    Wow, what a wonderful experience to witness the craftsmanship of such a rooted brand! The pieces look beautiful and have somewhat of a vintage vibe to them, which I love, especially in jewelry! I also love your nails, girlie, such gorgeous colors! Thanks so much for sharing and I hope you have a wonderful weekend ahead!



    • thatnewd August 27, 2016 / 9:15 am

      I agree, they do have a vintage vibe! I’m sure that’s an integral part of their heritage. Thank you for the lovely comment doll xx

  2. Izabela August 12, 2016 / 10:04 pm

    The workshop sounds like an amazing experience. I’m going to check London Road Jewellery now.

    • thatnewd August 15, 2016 / 2:49 pm

      Aww that’s so good to hear! Let me know what you think about their designs, would love to know your thoughts xx

  3. Stephanie August 12, 2016 / 10:31 pm

    I love all of the behind the scenes photos! You can definitely see that they put a lot of care into their product 🙂

    Stephanie ● Sartorial Diner

    • thatnewd August 23, 2016 / 6:48 pm

      They really do! It was so amazing to get this sneaky peek! xx

  4. Stacey August 13, 2016 / 12:17 am

    What a cool experience! I’ve never seen how jewelry is made in person so it must be an eye opener. Btw, what is that green polish you’re wearing??

    • thatnewd August 20, 2016 / 10:18 pm

      It really was, I loved it! The polish is from Little Ondine which is my new fav polish brand! It changes colour depending on how the light hits it xx

  5. Eppie August 13, 2016 / 12:46 am

    Looks like a fabulous place, love boutique jewellers, always good to remember the names of them!

    • thatnewd August 19, 2016 / 5:25 pm

      Me too, I’m all about shopping local and independent, particularly for something as special as fine jewellery xx

  6. Kasie Chelanne August 13, 2016 / 6:31 am

    Oh my goodness, what a fantastic experience! When my husband and I designed my engagement ring (with a jeweler who worked with stones that sound similar to what London Road Jewellery works with) I was so fascinated by the artistry and detail that goes into creating a beautiful piece of jewelry. I would have loved to have a full behind the scenes look at the process like you go! I’m definitely going to check out London Road Jewellery’s pieces!

    • thatnewd August 19, 2016 / 5:19 pm

      Isn’t it amazing! It’s such an art! Would love to know your thoughts on London Road, did you get a chance to check it out? xx

    • thatnewd August 19, 2016 / 5:20 pm

      Haha, I know right!? I would love to play with diamonds all day! xx

    • thatnewd August 19, 2016 / 5:37 pm

      Thanks girl! xx

    • thatnewd August 19, 2016 / 5:38 pm

      Aren’t they just!! xx

    • thatnewd August 23, 2016 / 6:49 pm

      Thank you doll xx

    • thatnewd August 19, 2016 / 5:51 pm

      Isn’t there? I love London Road! xx

    • thatnewd August 19, 2016 / 5:50 pm

      Thank you hun xx

    • thatnewd August 19, 2016 / 5:49 pm

      Thank you! xx

    • thatnewd August 19, 2016 / 5:48 pm

      Hahaha girl I’m with you! Diamonds all the way! xx

    • thatnewd August 23, 2016 / 6:50 pm

      Let me know what you thought of their website and designs xx

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