A Hidden Gem in London: Pippa Store



For all my London lovelies, this post is for you.  I have discovered the ultimate hidden gem and you’re going to want to know about!

Pippa Store, formerly known as RSPV Store, has opened its first permanent store in Notting Hill.  For a while they had a pop up in Chiswick, but thankfully this one is here to stay.  For those that don’t know Pippa Store, it is a very clever concept store which offers the opportunity to shop past season and runway samples at a fraction of the price.  Although, it’s unlike any other sample sale you’ve been to.



Firstly, each designer is in residence for a month, giving you plenty of time to shop.  This makes it nowhere near as chaotic as sample sales held over a day or two.  Pippa Store has managed to take the stress and mad rush out of sample sale shopping.

From what I understand the first day of their sales can be busy, as everyone is keen to get first dibs and see what’s available.  Although from my experience even if you go week 2 or 3 you’re still going to find some amazing pieces.



Secondly, although the store on Lonsdale Road is small it feels like a luxury boutique.  Everything is beautifully hung on rails and colour coordinated.  There are 2 individual sized fitting rooms at the back.  Plus, Pippa, who owns it, is genuinely so helpful and incredibly patient as us ladies ummm and errr over what to buy.  It’s honestly the loveliest sample sale shopping experience I’ve ever had.

Finally, and most importantly, is the incredible brands Pippa Store hosts.  Somehow, they manage to persuade some of the hottest independent designers and brands to sell with them.  I’ve been to two of Pippa Store’s sales, one was for Self Portrait and most recently for March11.



The March11 sale is running till the end of this month and if you can get to Notting Hill then you NEED to go check it out.  March11 has been hailed one of this year’s hottest brands and in many ways, they are responsible for that boho embroidered trend which is everywhere at the moment.  The quality of their pieces is spectacular and simply can’t be imitated.

I’m going to be honest and say their usual RRP is pretty scary with dresses going upward of £800-£1000.  However, the prices at the sample sale were up to 80% off.  I shopped the sale during the opening weekend and prices were between £190 – £400 but I know the prices have dropped since then.  I went with the intention of only buying one top but the selection was so wide and the pieces were so beautiful I couldn’t resist buying two!



Despite not being the biggest fan of red, I got a white one with red and black emboridery as it’s such a classic March11 colour palette.  When I bought it I was really concerned I’d struggle to wear it but out of the two it’s had way more wear!  I also got a blue one with white embroidery as I thought this be great with simple white or blue denim jeans.



This is the perfect opportunity to get your hands on something from this year’s hottest brand, at a great price which is bang on trend.  It’s all win, win, win!  I’m already really excited to find out which brand they’ll be hosting next!

Pippa Store is found on 52 Lonsdale Road, Notting Hill.  I believe it’s only open Wednesday – Sunday, but you might want to double check before you head down there, as I would hate for it to be closed and you be disappointed.


Outfit details: Top – March11 (similar HERE & HERE) | Jean – Topshop (find HERE) | Shoes – Chanel (find HERE & HERE) | Bag – Vintage (similar HERE & HERE) | Belt – Hermes (similar HEREHERE)


Don’t forget you can also keep up with me on Instagram @thatnewdress, Twitter @thatnewdress, Bloglovin That New Dress, Snapchat thatnewdress and Depop @dominiquew.





  1. Janea June 21, 2017 / 12:23 am

    Oooooh! That blouse is so gorgeous. I love the sleeves. And I will definitely make a mental note to check out the Pippa Store next time I am in the UK. What self-respecting fashionista can resist a sample sale at 80% off?
    xo, janea

    • thatnewd June 24, 2017 / 12:32 am

      Haha, you and I so think along the same line! xx

    • thatnewd June 24, 2017 / 12:44 am

      Thank you so much lovely xx

  2. Sakuranko June 21, 2017 / 3:46 am

    Oh very great coordinate darling

    • thatnewd June 24, 2017 / 12:45 am

      Thank you! xx

  3. Annie lewis June 21, 2017 / 4:16 am

    Love your top !! It is so gorgeous and beautiful !!

    • thatnewd June 24, 2017 / 9:46 pm

      Thank you very much hunny xx

    • thatnewd June 24, 2017 / 12:45 am

      It really was! xx

    • thatnewd June 24, 2017 / 12:45 am

      Awww thank you so much darling! xx

    • thatnewd June 24, 2017 / 12:46 am

      It really is hun xx

    • thatnewd June 24, 2017 / 12:46 am

      Thanks doll! xx

    • thatnewd June 24, 2017 / 12:46 am

      Thank you so much hunny xx

    • thatnewd June 24, 2017 / 12:47 am

      Haha thank you sweetie xx

    • thatnewd June 24, 2017 / 12:47 am

      It is even more stunning in real life! I love it xx

  4. Mercy June 22, 2017 / 7:55 am

    Sounds like a great steal! This top is really pretty, love the puffy sleeves and the tassels. And it’s my fave colour red too 🙂 You’re looking lovely in it dear, can’t wait to see the blue one.


    • thatnewd June 27, 2017 / 6:31 pm

      Awww thanks darling! The blue one will be making a feature on the blog soon no doubt xx

    • thatnewd June 24, 2017 / 12:54 am

      Thank you! xx

    • thatnewd June 24, 2017 / 12:55 am

      Aww thank you so much xx

  5. Ashley June 22, 2017 / 4:18 pm

    What a find! And I’m absolutely in love with this pretty boho blouse!

    Le Stylo Rouge

    • thatnewd June 24, 2017 / 12:55 am

      Isn’t it!? I’m obsessed with it at the moment xx

  6. Rina June 22, 2017 / 6:20 pm

    Omg! I was just in Nottinghill last week and wish I knew about this sale! Loving the boho vibes of that top babe.

    Rina Samantha

    • thatnewd June 24, 2017 / 12:55 am

      Awww next time you’re here you will have to visit xx

    • thatnewd June 27, 2017 / 6:31 pm

      You’re such a sweetie, thank you xx

    • thatnewd June 24, 2017 / 1:02 am

      Thank you so much hunny xx

    • thatnewd June 24, 2017 / 1:02 am

      Thank you Eleine! xx

  7. Carmen June 23, 2017 / 5:27 pm

    Oh I know where I will stop by when I am in London next time! That outfit is gorgeous and I love the summer vibes of the top 🙂
    xx, Carmen – http://www.carmitive.com

    • thatnewd June 24, 2017 / 1:03 am

      Yes do, it’s definitely worth a visit! xx

  8. Ciara June 23, 2017 / 7:00 pm

    Wow I am in love with this outfit! I was just in London and so wish that I had known about Pippa while I was there! Next time I go I will definitely check out the store 🙂


    • thatnewd June 24, 2017 / 1:03 am

      Awww you’ll have to put it onto your to visit list when you’re back next xx

    • thatnewd July 4, 2017 / 10:54 pm

      Awww London is a pretty fab plus to live! The shopping is second to none here, haha! xx

    • thatnewd June 27, 2017 / 6:48 pm

      Thank you sweets xx

    • thatnewd June 30, 2017 / 11:51 pm

      Thank you so much hun, I’ve been wearing it non stop recently xx

  9. Kim June 28, 2017 / 11:58 pm

    Oh I love love LOVE your top!! Will have to check out Pippa!! Your photos look so good too.

    Simply Lovebirds

    • thatnewd July 1, 2017 / 12:42 am

      Do it, it’s such a great store! xx

    • thatnewd September 14, 2017 / 12:42 am

      It’s a fab shop and always have gorgeous brands with plenty of bargains xx

    • thatnewd July 29, 2018 / 12:09 am

      Haha will dooo! Thank you xx

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